Storytelling In Music
Music Marketing

Storytelling In Music: The Next Chapter

Are you sitting comfortably? Then I’ll begin. Once upon a time, there lived an industry of music marketers, who were told that the key to their job was storytelling. We’ve realised that stories are what people relate to, so…

Gender Equality In Music
Music Industry

Gender Equality In Music: The Next Steps

Last year, I was delighted to be asked to speak on a panel at Brighton Music Conference. However, I was a whole lot less happy to find out that I was one of only two women speakers in the whole 2-day programme.…

Streaming Music Exclusives
Music Marketing

Taking Music From Exclusive To Experience

If the last few weeks in the music industry have proved anything, it’s that the content exclusive is as deeply embedded as ever. Kanye West dropped his new album exclusively on TIDAL, and promptly declared that the album would never…

Digital Marketing For Musicians
Music Marketing

Digital Marketing For Musicians

In a digital world dominated by social networks, artists are more often than not judged on their popularity and success by their social media and streaming stats. But as we navigate the slippery slopes of peak content, and struggle…

Music Marketing In 2016
Music Marketing

Music Marketing In 2016: 6 Key Trends

New year, new start, new stats. After a rollercoaster ride through the ups and downs of digital music in 2015, new figures from the BPI and Nielsen Music indicate that revenues are on the rise, bolstered by the latest reports…