Are you sitting comfortably? Then I’ll begin. Once upon a time, there lived an industry of music marketers, who were told that the key to their job was storytelling. We’ve realised that stories are what people relate to, so…
Last year, I was delighted to be asked to speak on a panel at Brighton Music Conference. However, I was a whole lot less happy to find out that I was one of only two women speakers in the whole 2-day programme.…
If the last few weeks in the music industry have proved anything, it’s that the content exclusive is as deeply embedded as ever. Kanye West dropped his new album exclusively on TIDAL, and promptly declared that the album would never…
In a digital world dominated by social networks, artists are more often than not judged on their popularity and success by their social media and streaming stats. But as we navigate the slippery slopes of peak content, and struggle…
New year, new start, new stats. After a rollercoaster ride through the ups and downs of digital music in 2015, new figures from the BPI and Nielsen Music indicate that revenues are on the rise, bolstered by the latest reports…